Palo Pictures is an American production company founded and run by director Sallyanne (Sal) Massimini. Storytelling has been a part of Sal’s life since she was a child; her old sketchbooks are filled with drawings of magical worlds and their stories. She went on to graduate with B.F.A. from the Maryland Institute College of Art with an emphasis on painting and drawing, but dipped into the world of visual effects her senior year. She moved to Los Angeles, where she still resides, and became a visual effects artist and supervisor. After racking up credits and several Emmy nominations on series like True Blood, Banshee, Fringe and Once Upon A Time, Sal transitioned into 2nd unit directing for the television shows Greenleaf, Imaginary Mary and Step Up. She filmed a short Niles Canyon that received an Audience Award for the California Women’s Film Festival and is currently in post for another short.  One of her most recent commercials for AUCTIV was selected for the 2018 SHOOT Annual 16th New Director’s showcase. Other commercial clients include Adaptive Life Company, Steadicam and Uovo.  No matter what the medium is, storytelling is the root of everything for Sal, be it a film, a commercial, a photo or a drawing. Additionally, Sal is partners with Jarred Land (CEO of RED Digital Cinema), Francis Kenny ASC and Richard Crudo ASC in Master Cinematographers (MC4), a multipurpose company focused on creating revolutionary innovations; the most recent is the STEADICAM AIR. Check out their website at



“Sallyanne (Sal)  Massimini”